Suddenly, Cynthia Rowley seems that much cooler. An avid Barneys New York and at Colette in Paris in March. But don't fret beach dwellers: it will also be available in Roxy stores and in Cynthia Rowley boutiques worldwide. The whole Rowley clan hits breaks: "My family and I surf a lot. Just about every weekend in the Summer, we go to Montauk, and in the winter we go to the Dominican Republic for long weekends. I love that we have this family activity that we all really enjoy.”


Partnering with an outside designer to create an apparel collection is a first for Roxy. But the masterminds behind the lifestyle brand know to keep up with the Jones, “Our mission at Roxy has always been to have one foot in the surf world and another foot in the fashion world,” said Randy Hild, executive vice president of marketing at Roxy. Down to the sandy details! Expect Rowley-inspired wetsuits, boards shorts, shorts, tees, dress, swimwear, and accessories. Neoprene headbands? Right on. And, keeping with the affordable Roxy price point, the collection will be priced from $18 wholesale for a printed scarf to $89 wholesale for a long-sleeve bodysuit. Shaka.

To see more from the awesome collab, read more.

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