Ever since designer Cynthia Steffe left her namesake brand in December 2006, the label has been going through an identity crisis. But today, after a full year on the job, creative director and executive vice president of design Shaun Kearney has taken the brand in a sophisticated direction. "The contemporary market as a whole is much more sophisticated and edgy than it once was," said Kearney. "For this collection we worked to play with the hard and soft elements."
What's more, there are plans to expand Cynthia Steffe globally and to branch out into new product categories. Kearney has also changed the label's logo — once orange and white — to black with the Cynthia Steffe logo printed in metallic gold. There have also been early conversations about an e-commerce site, as well as freestanding stores. Exciting changes, can't wait!
To see more sophisticated outfits from Cynthia Steffe, read more