For almost 16 years, DKNY's black and white mural in New York's SoHo neighborhood was hailed as an iconic piece of the city's culture. This Summer, the brand will bring the concept back in living color, not only in New York but in thriving cities around the world.
DKNY has partnered with artists to bring outdoor art installations to London, Paris, Shanghai, Milan, Kuwait City, Hong Kong, Tokyo, and Seoul. Although the installations — which may be in the form of 3D sculptures, billboards, projection media, or bus wraps — will be in different cities, each of them will feature the DKNY logo and an artistic expression of the New York City skyline. Despite the focus on NYC, each of the 10 artists in the project were selected based on their connection with the city in which their artwork will be featured.
A closer look at the project, here in the gallery.
Photo courtesy of DKNY