POPSUGAR Celebrity

Dana Lorenz Launches Fenton/Fallon for J.Crew Collection

Apr 14 2010 - 10:22am

>> J.Crew stocks a heritage brand here and there, but it's not often that an up-and-coming designer is asked to collaborate with the brand. Not so for Fenton/Fallon's Dana Lorenz, of whom J.Crew creative director Jenna Lyons is a major fan [1]: “We met at a dinner party at Maria Cornejo’s house. We were sitting next to each other and talking, and she mentioned that she was a jewelry designer . . . I asked her what jewelry she designed and she said Fenton/Fallon. I was like, Jesus Christ — I had a stack of papers on my desk of pictures of her necklaces and I had been trying to find them. None of them had names on her website, so I just printed them all out and would call Bergdorf and say, ‘Do you have this?’ They were like, ‘I don’t know, lady, you have to come up.’"

Thus, the Fenton/Fallon for J.Crew collection, "a mash-up" of her Fenton and Fallon brands, according to [2] Lorenz, which runs $95 to $295, was born — and is now in stores [3].

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