Skip Nav
Summer
How to Live Out the Rest of the Summer in Your Favorite Wardrobe Staples
Gigi Hadid
Gigi Hadid's Favorite NYC Accessory Is Yours Too
Jennifer Aniston
Jennifer Aniston's Dress Looks Like It's Covered in Polka Dots — Until You Zoom In

Daniella Helayel Leaves Issa

Issa Founder Daniella Helayel Says Goodbye to Her Brand

After more than a decade of creating beautiful clothing at Issa, the brand's founder, Daniella Helayel, is walking away.

"The time has come for me to move on to focus on my art, travel, and other interests," Helayel said in a statement. "Creating Issa has been one of the most rewarding things in my life. I may be leaving, but the Issa girl will live forever in my heart." WWD reports that at the end of the year, Helayel will be replaced by Blue Farrier, a designer and fashion consultant who has worked at Chloé, Sandro, and Stella McCartney, among other labels.

Farrier will inherit a brand that has expanded quickly in a short time. Helayel first showed Issa in 2001, and eventually earned warm reviews for her chic and comfortable jersey dresses. But in 2010, when Kate Middleton wore a blue silk-jersey wrap dress from Issa to announce her engagement to Prince William, the brand took off internationally.

Following that iconic moment, Issa revealed plans to relaunch the brand in the United States with an ecommerce site and six brick-and-mortar stores.

The new designer's boss, Issa CEO Angelina Ypma, said Farrier was hired to help the company grow. "Her vision and passion will be vital as we expand into new categories and markets and continue the development of Issa into a truly global lifestyle brand."

Around The Web
Join The Conversation
MM.LaFleur Black Wrap Dress
Kate Middleton's Blue Dress in Engagement Photos
Shop the Red Carpet Dresses Celebrities Have Worn
Banana Republic Issa Collaboration | Pictures
Kate Middleton Blue Issa Engagement Dress | Pictures
Issa and The Outnet Dress Collection | Pictures
Issa Runway | Fashion Week Fall 2013 Photos 

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X