Dubbed Garage (the same as her flagship Moscow museum, the Garage Center for Contemporary Culture), it's set to launch in September and will be an art magazine with a strong fashion angle. "It's going to be a girls' magazine," Zhukova says. "I have more ideas than I know what to do with. I guess I'm a bit of a fantasist and a daydreamer — all sorts of things come to me during the day."
She's also enlisted former Vogue Paris editor Joan Juliet Buck as a consultant for the magazine, as well as Vanessa Traina. "I'll set projects up and hand them over," Zhukova explains. "I'm a delegator and I find that quite easy. I feel I do it intuitively. But I have to trust that the people I work with are going to make decisions I approve of."