>> Dasha Zhukova's appointment as editor of POP in February came as a surprise to many; it also came with a bit of drama, partly because she was taking over a magazine so aligned with Katie Grand's name, and partly because, to many, she didn't have much editorial experience. As the reveal date for the first issue under her helm approaches — Sept. 1 — Dasha, who is rumored to have recently parted with beau Roman Abramovich, sets the record straight in the August 2009 issue of Interview. In fact, she says, "I feel like anything I’ve ever done, I’ve been strongly advised not to do."
She's not trying to ride in on Katie Grand's coattails.
I respect Katie Grand, and I hope I can retain some respect for the brand. But I have other plans for the magazine now. And, come on, it’s not like this is the first time there’s been a new editor at a magazine.
Actually, she was opposed to taking the job at first.
My initial reaction was, “No way. I don’t want this.”
But "it would be stupid not to at least entertain the idea" »
She acknowledges the doubts about her ability to edit POP . . .
Yes, there was a lot of doubt there. But here’s the thing: I’ve wanted to do a magazine for years. In fact, my friend Olympia Scarry and I had worked on a magazine concept before. We did up a dummy version, and even looked to get it printed. It was not like POP. We had only planned on a single issue a year, and the layout was different. But when this opportunity came along — an entire magazine ready to go and fully staffed, with an entire infrastructure — eventually I decided it would be stupid not to at least entertain the idea.
. . . And that she isn't from the fashion world.
That’s another thing: I read fashion magazines, but I’m not all up in the mix. I’m not from this world. I haven’t spent years in fashion making friends and making enemies. I barely know who half the people are. Obviously, I know that Katie Grand started POP, and that it’s a product that’s so associated with her in this world. But in my world, it’s just POP.
But she finds those aspects advantageous.
Absolutely. It allows me to not delve too deep into the politics of it all. I like to think of myself as the average reader.