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Dasha Zhukova Rumored to Be Launching a New Magazine

>> Since resigning as editor of POP last November, Dasha Zhukova's new endeavors have been primarily art focused. The day after she resigned, it was announced that Zhukova had invested in and was expected to be active in the business of online startup Art.sy, which aims to be a "Pandora for art," recommending pieces to potential buyers based on their taste.

And a couple of weeks ago, it was confirmed that "in a gesture designed to please" Zhukova, her partner Roman Abramovich will finance a state-of-the-art modern art gallery in Moscow's Gorky Park, part of a £1.25 billion ($2.04 billion) makeover of the location which will also include a London Eye-style Ferris wheel. The forthcoming gallery is expected to be curated and run by Zhukova, who also confirmed that she plans to move her Moscow-based Garage Centre for Contemporary Culture to Gorky Park after the renovations are complete.

Now, rumors are circulating that Zhukova plans to return to print. The Imagist reports: "Have you caught that whisper of a hiss that suggests that post-POP, the world's most glamorous art maven, Dasha Zhukova, is summoning her very own culture mag ? . . . We heard the suspected name, which makes perfect branding sense...But who's designing? Who's shooting for? London based? Paris? Moscow? Art driven or is [it] a fashion frenzy?"

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