Skip Nav
Fashion Week
34 Models You'll Be Seeing All Over the Runway This Fashion Week
Fashion Week
Saint Laurent's Clothes Will Make You Feel Like a Rock 'n' Roll Prairie Girl
Winter Fashion
Found: The Perfect Lingerie For Your Zodiac Sign

Denim That's Smarter Than You

Denim That's Smarter Than You

The number of denim varieties out there is astounding, and now a new premium brand, called ProportionofBlu is creating another genre: intellectual denim. Going beyond the perfect fit, the ProportionofBlu is aiming to create jeans that are in perfect harmony with nature. All of its designs are based on the Golden Ratio, a mathematical calculation established by Euclid that is thought to have a sort of inherent beauty. The ratio has long shown up in architecture (including the Parthenon and the Pyramids) and also occurs in nature, as in the spiral of a Nautilus shell.

In a clever nod to the golden ratio, each pair of jeans is adorned with 18-karat gold-plate hardware. ProportionofBlu's women jeans come in four styles and are priced between $220 and $260. The line is now rolling out in stores such as Barneys and Fred Segal.

Around The Web

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
sweet-pea sweet-pea 9 years
I like to see the high end stuff- even though I can't afford some of it it still gives me ideas for things that are more in my price range.
jennifer76 jennifer76 9 years
Giana - Fab puts up lots of stuff that's affordable. But, window shopping is free. Its fun to look at super high end stuff even if we don't all buy it.
Fashiondiva91 Fashiondiva91 9 years
Nice Title...LOL
giana48 giana48 9 years
Uhm it would be nice if you blogged stuff that was actually affordable, because not everyone on here is so inclined to spend $250 on a pair of jeans. I mean, it's just jeans, does it have gold inlaid or something? Otherwise, I think it's just a dumb idea, unless they made your ass look fabulous.
peepshow peepshow 9 years
I don't think I get it. I mean, I get the Golden Ratio and all that mess... but how does that translate into jeans?
t0xxic t0xxic 9 years
WOW
jennifer76 jennifer76 9 years
Wow, that's hardcore.
Latest Fashion
X