Skip Nav
Celebrity Style
These Fashion Icons Deserve to Be Celebrated Beyond Black History Month
Fashion News
19 Totally Gucci Facts About Everyone's Favorite Brand
Anna Wintour
This Year's Met Gala Will Be Co-Chaired By the Most Stylish Couple Yet

Denim That's Smarter Than You

Denim That's Smarter Than You

The number of denim varieties out there is astounding, and now a new premium brand, called ProportionofBlu is creating another genre: intellectual denim. Going beyond the perfect fit, the ProportionofBlu is aiming to create jeans that are in perfect harmony with nature. All of its designs are based on the Golden Ratio, a mathematical calculation established by Euclid that is thought to have a sort of inherent beauty. The ratio has long shown up in architecture (including the Parthenon and the Pyramids) and also occurs in nature, as in the spiral of a Nautilus shell.

In a clever nod to the golden ratio, each pair of jeans is adorned with 18-karat gold-plate hardware. ProportionofBlu's women jeans come in four styles and are priced between $220 and $260. The line is now rolling out in stores such as Barneys and Fred Segal.

Around The Web
Join The Conversation
sweet-pea sweet-pea 10 years
I like to see the high end stuff- even though I can't afford some of it it still gives me ideas for things that are more in my price range.
jennifer76 jennifer76 10 years
Giana - Fab puts up lots of stuff that's affordable. But, window shopping is free. Its fun to look at super high end stuff even if we don't all buy it.
Fashiondiva91 Fashiondiva91 10 years
Nice Title...LOL
giana48 giana48 10 years
Uhm it would be nice if you blogged stuff that was actually affordable, because not everyone on here is so inclined to spend $250 on a pair of jeans. I mean, it's just jeans, does it have gold inlaid or something? Otherwise, I think it's just a dumb idea, unless they made your ass look fabulous.
peepshow peepshow 10 years
I don't think I get it. I mean, I get the Golden Ratio and all that mess... but how does that translate into jeans?
t0xxic t0xxic 10 years
jennifer76 jennifer76 10 years
Wow, that's hardcore.
Gisele Bundchen Wearing Jeans and a T-Shirt
When It Comes to Jeans, Ashley Graham Knows Exactly What Works
Bella Hadid Wearing a Denim Dior Dress
Kendall Jenner Jeans and Fishnet Tights in Paris Jan. 2017
Kim Kardashian Ripped Jeans January 2017
Get More Use Out of the Party Pieces You Only Wore Once
Best Denim Street Style 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds