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Derek Lam Fall 2010 Ad Starring Model Maryna Linchuk

Fab Ad: Derek Lam, Fall '10

The urban cowgirl is picking up momentum. Since Derek Lam's Fall collection had a ton, it's fitting his Fall ad campaign sticks with the theme. "Set in the desert, they're cinematic images of a strong woman, that are somewhere between today's sexiest supermodel and Liz Taylor in Giant. Very iconic. Very Derek Lam," said creative director Doug Lloyd. Also very Derek Lam is sand — while Fall's is desert sand, Spring had beach sand.

Model Maryna Linchuk, who accompanied Lam to this year's Costume Institute Gala, is the lucky lone cowgirl. You like?

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