Model Maryna Linchuk, who accompanied Lam to this year's Costume Institute Gala, is the lucky lone cowgirl. You like?
The urban cowgirl is picking up momentum. Since Derek Lam's Fall collection had a ton, it's fitting his Fall ad campaign sticks with the theme. "Set in the desert, they're cinematic images of a strong woman, that are somewhere between today's sexiest supermodel and Liz Taylor in Giant. Very iconic. Very Derek Lam," said creative director Doug Lloyd. Also very Derek Lam is sand — while Fall's is desert sand, Spring had beach sand.