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Designer Appointments: Swaim Hutson To Generra, Peter Som May Be Heading to Tommy Hilfiger

>> Tommy Hilfiger, who has been searching for a creative director as far back as 2007, may have his eye on Peter Som.  Although neither Som nor Hilfiger would comment, WWD cites sources saying that they have been in discussions about Som joining Hilfiger as a creative consultant — a position which could ultimately lead to a wider role, perhaps as that creative director Tommy was looking for.  Fashion Week Daily reports that insiders expect an announcement of the partnership after the end of New York Fashion Week on Sept. 17.

Speaking of creative consultants becoming creative directors, Swaim Hutson, who was a consultant on Generra's Spring 2010 collection, has been appointed as the contemporary brand's creative director: "Generra has a chance and a voice to be more directional within the designer contemporary market, and this is exactly what I hope to bring to the brand.” Turns out Swaim — who is not showing the Hutson line he designs with wife Christina Hutson during New York Fashion Week this season — will have his work on a New York catwalk, after all: Generra is presenting its Spring 2010 collection on Sept. 11.

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