Skip Nav
Ultimate Guide
Your Ultimate Guide to Fall's Biggest Shoe Trends
Kate Middleton
With 2 Simple Switches, Kate Middleton Turned Her Old Dress Into a Whole New Look
Olivia Palermo
It's Wednesday and Olivia Palermo's at the Beach . . . in the Chicest One-Piece You've Ever Seen

Designer Appointments: Swaim Hutson To Generra, Peter Som May Be Heading to Tommy Hilfiger

>> Tommy Hilfiger, who has been searching for a creative director as far back as 2007, may have his eye on Peter Som.  Although neither Som nor Hilfiger would comment, WWD cites sources saying that they have been in discussions about Som joining Hilfiger as a creative consultant — a position which could ultimately lead to a wider role, perhaps as that creative director Tommy was looking for.  Fashion Week Daily reports that insiders expect an announcement of the partnership after the end of New York Fashion Week on Sept. 17.

Speaking of creative consultants becoming creative directors, Swaim Hutson, who was a consultant on Generra's Spring 2010 collection, has been appointed as the contemporary brand's creative director: "Generra has a chance and a voice to be more directional within the designer contemporary market, and this is exactly what I hope to bring to the brand.” Turns out Swaim — who is not showing the Hutson line he designs with wife Christina Hutson during New York Fashion Week this season — will have his work on a New York catwalk, after all: Generra is presenting its Spring 2010 collection on Sept. 11.

Around The Web
Join The Conversation
Sale at Revolve Clothing 2010-04-26 05:50:08
Peter Som For DesigNation at Kohl's Spring 2014 | Pictures
Hailey Baldwin's Tommy Hilfiger Ads For Tommy Jeans
Peter Som Fall 2014 Runway Show | New York Fashion Week
Gigi Hadid in Tommy Girl Fragrance Ad
Moon Manicure Trend Spring 2014 | New York Fashion Week
New York Fashion Week: Generra Fall 2010

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X