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Designer Phillip Lim Launches Swim, Footwear, and Lingerie Line

Phillip Lim Unleashes a Triple Threat

Amidst troubling economic times, Phillip Lim is staying positive about his business. While some designers are struggling to meet numbers, Phillip Lim's team is predicting a 15 percent increase of sales this year, giving credit to Lim's smartly priced, edgy designs. Next on tap for the budding designer? Adding three new lines to his brand: footwear, lingerie, and swim. Right now,” said Lim, “it’s not about sitting back and letting things happen. It’s about taking a step forward and pushing the envelope."

Lim’s swim collection, debuting this Summer, will consist of three styles — two maillots and a bikini made in floral prints retailing at $175. “We brought a girly, playful element to it,” said Lim. His lingerie line, named 3.1 Phillip Lim Initials, evokes the same femininity and will range from $65 to $175. The official launch of his lingerie line is Spring '10, but fans can nab them early at his boutique starting May 20. For shoes, Lim focused on creating practical designs. “Everyone’s making crazy shoes,” said Lim, “so we were like, ‘Let’s do working shoes, but sophisticated and beautiful.’"Lim's footwear collection, ranging from $290 to $675, will debut in the Fall.

To see pieces from Lim's swimwear, lingerie, and footwear line,

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