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Designer Sneaker Collaborations: Hiroshi Fujiwara, Tokishirazu, and Tsimori Chisato

Collab Fad Fatigue


The fashion blogosphere is rife with news about designer sneaker collabos. Truth be told, we've grown a bit weary of the obsession with sneaker culture, but can't help ignore the fact that more and more artists and designers seem to be signing on to create limited edition athletic footwear. The term "running shoe" is perhaps somewhat of a misnomer, as you're unlikely to see these splashy designs on anyone who actually runs. The kids who wear them probably won't be engaging in any activities that'll require the innovative technology touted by the brand as a selling point. Is there money to be made from such ventures? We're hard-pressed to think of anyone who really sports Piet Mondrian-inspired Dunks. So what, exactly, is the point? Perhaps these high-end creations will be pictured in yet another tome on sneaker culture. Very few of them, however, will attain the cult status of a Y-3 or Alexander McQueen among the fashion cognoscenti.

High Snobiety reports on the most recent pairings, including the Hiroshi Fujiwara-designed Nike SB P-Rod 2,
Japanese store Tokishirazu's Starstream, a running shoe in fluo hues created for Mizuno, and Tsimori Chisato and New Balance celebrating the 20th anniversary of the 576 shoe with a pack of two colorful pairs depicting underwater themes. We like these stores and designers, so we'll assume that there's got to be a sound rhyme and reason behind these projects.

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