The cult womenswear label, Antipodium has taken the London fashion scene by storm with its eclecticism and dose of intelligence.
Launched in 2003 during London Fashion Week, Antipodium now has three boutiques: one in Soho, one on New Bond Street in London and the other in Shoreditch. Its self-titled debut Spring/Summer 2007 collection, titled Buttons Up!, is the result of the collaboration between Antipodium director Geoffrey J. Finch, founder Ashe Peacock and her Western Australia-based designer sis Fenella.
Created and produced both in London and Australia, the collection marries Australian irreverence with a London sensibility and wit. All items in the collection retail for less than $250 and include femme dresses, simple tops, trousers and skirts.
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