"I really wanted to create a designer collection that is well priced. Quality fashion should not be unaffordable," says By Francine designer and founder Francine Simmons. Amen to that, sister!
Francine started sewing her own clothes when she was 12, so needless to say she's had plenty of time to get her head on straight. That's why her collection is practical and pretty. She refuses to think that clothes can only be seasonal, and aspires to create timeless pieces, both vintage and modern: clothes that can be worn again and again, no matter what time of year.
And you know? I think she might have it down.
To see more from By Francine's Fall collection,