Skip Nav
Valentine's Day
21 Fancy Valentine's Day Gifts That Belong on Your Wish List
Fashion Week
Our Favorite Designers Are Giving Us a Sneak Peek at Fall '16 Right Now
Fashion News
Zoolander Stages a Surprise Fashion Show — and Penélope Cruz Is the Hottest Model There

Designers Scale Down For The 2009 Oscars

Fab Flash: 2009 Oscars Scaled Down But Still Fabulous

This year, the Oscars present a unique challenge for designers. The current economic crisis has caused a scaling down of glitz for this Sunday's festivities. For example, swag suites will be fewer and filled with less pricier items. "If someone fabulous comes through the door they will get something, but it’s much less of anyone coming through the door and leaving with a little bag of stuff,” said president of the Diamond Information Center, Sally Morrison. Popular jewelers, such as Kwiat, have opted out of hosting an Oscar week suite this year while others, such as Verdura, plan on bringing select pieces for one-on-one stylist appointments. Jimmy Choo, who has been operating an Oscar week suite since 1999, will be opening later than usual.

The good news is that Oscar gowns are expected to be as glamorous as ever; especially since most are borrowed from designers who are vying for the ultimate PR pitch. “I don’t think there’s anything wrong with playing dress up right now,” said Jennifer Lopez. “Who wouldn’t want to wear borrowed dresses and borrowed jewelry?" True that.


Around The Web
Affordable Music Festival Outfits at H&M | Video
Why Being Basic Is OK | Video
Kendall Jenner's Sexiest Moments of 2014 | Video
How to Fix a Broken Heel (Video)

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Glittersniffer Glittersniffer 6 years
I'll be watching this year, if nothing else than to see the clothes and if Heath gets a posthumous statue!
aimeeb aimeeb 6 years
Can't wait to see!
aimeeb aimeeb 6 years
Can't wait to see!
Latest Fashion