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Diet Coke-Obsessed Karl Lagerfeld Appears on Limited-Edition Bottles, Shoots Coco Rocha For Campaign

Karl Lagerfeld, who reportedly lost 90 pounds in 2001 by consuming only Diet Coke and steamed vegetables and has been known to employ Diet Coke butlers, is now popping up on a series of limited-edition bottles of his favorite zero-calorie treat. A silhouetted Lagerfeld in profile and scripted signature adorn the white, pink, and black package — a collectable available at Galeries Lafayette and Colette as a limited-edition boxed version of the bottle, with matching bottle opener, priced from 47 euros, or $64 at current exchange

Lagerfeld chose Coco Rocha and Baptiste Giacobini for the ad campaign, photographing the former holding his favorite Lalique crystal goblet.

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