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Don't Sweat. Shvitz!

Don't Sweat. Shvitz!

For chic, stylish sweats and other comfort wear, look no farther than Shvitz, an ultra-hip boutique that opened six weeks ago in New York's SoHo shopping district. Named for the Yiddish word for "sweat," Shvitz was founded by the lovely Leslie Hall and Nicole Slavitt, who I am proud to know. Leslie decided to open the shop when she realized the only place she could find fun matching sweatsuits was at LA-based online stores Kitson and Shop Intuition.

Sales are already skyrocketing at the energetic downtown shop, where everything is black, white, or pink and the candy flows like water. Shvitz is the ultimate score in trendy, high-end sweats and girly sportswear from designers such as Juicy, Rebel Yell, Joystick, Made U Look, and Torn. It's also the only store in the area that carries the great knitwear from Primp. To learn more about what Shvitz offers,

Shvitz also offers free customized monogramming on its tanks and long sleeve thermals. Common engraving expressions include "I heart (insert boyfriend or husband name here)," or you can personalize the fashions with your own name or nickname in a wide array of colors and scripts. For those of you who can't make it to the Big Apple, you can buy Shvitz's hot styles online here. Be sure and stay tuned into their website, since new brands will be coming soon, including the funky and cutting-edge line called e.vil.

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Fancy04 Fancy04 9 years
Sounds like a fun store.
lickety-split lickety-split 9 years
same at our gym. there's a dress code of some kind on the tennis courts (not all white, but traditional). so the women all have these darling outfits with matching wrist bands and visors and they get off the courts dripping in sweat. i wouldn't want to get my outfit dirty if i looked like that!
JennaV JennaV 9 years
Ditto.....I wear a tshirt or a prospirit vee with regular workout pants. Most of the women at my gym dress the same way....I never see anyone in fancy workout gear.
lickety-split lickety-split 9 years
why does anyone care what they wear to the gym? i wear a t-shirt and a pair of yoga pants. at every gym i've ever been to people who dress up for a workout are looked at funny, in the same way women who wear full makeup are. aren't you there to sweat and get in shape? as long as your clothes are clean and hole free i think you're good to go.
Fitness Fitness 9 years
This store sounds so excellent. New workout clothes are fun to...well work out in. I like clothes that I can wear to the gym, in the gym, and if in a time crunch (which is often) out of the gym.
SaRaH-22 SaRaH-22 9 years
oh how i love my primp clothes...they are sooo comfy! not always the most fashionable but soo comfy!
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