“I have been thinking about this for a really long time,” said Chung. “Within my own collection there is a great need to have a wider price range. A second line allows me to do that."
The diffusion line will feature Doo-Ri's signatures patterns, cuts, and draping. Look forward to a cool collection of leather jackets, leather leggings, silk-screened tees, and jersey dresses. Wholesale prices will range from $80 for a top to $475 for a leather jacket.