Skip Nav
Celebrity Style
These Fashion Icons Deserve to Be Celebrated Beyond Black History Month
Disney
We Found All Your Favorite Disney Princesses on the Runway
Fall Fashion
Gucci’s Fall Collection Delivers a Wild, Diverse, Fantastical Future

Edun's Bono and Ali Hewson in Louis Vuitton Ad

>> Is Edun Being Melded into the "Stella McCartney of LVMH"? —Bono and Ali Hewson have been cast in the newest Louis Vuitton Core Values campaign — and they're wearing clothes from Edun, the ethical clothing label they founded (and of which LVMH owns nearly 50 percent), marking the first time Vuitton has credited another fashion label in its ads. Hewson is pictured carrying a bag co-designed by Edun and Vuitton, notable as the Core Values campaigns historically highlight monogrammed Vuitton bags and luggage. After Edun recently reported losses, it seems like LVMH is ready to push hard for profit — particularly because the conglomerate is rumored to be molding the brand into their counterpart of PPR's socially conscious Stella McCartney label. Antoine Arnault, Vuitton's director of communications, explained that Edun's presence in a Vuitton campaign would give the small brand major international exposure. [WWD, Fashionista]

Around The Web
Join The Conversation
Edun Designers Ali Hewson and Sharon Wauchob Interview at New York Fashion Week Fall 2011 2011-02-12 14:01:04
Edun Has a New Creative Director: Sharon Wauchob
Ali Hewson and U2's Bono's Brand, Edun, Gets Revamped
Edun Launches First LVMH-Backed Collection for Pre-Fall
Post
Bono Gets Honored at the Black Ball
Bono Gets Knighted - Just Don't Call Him Sir

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds