Skip Nav
Street Style
Say Sayonara to These Fashion Items, Because They Didn't Make the Cut For 2017
Holiday Fashion
How to Make Your Holiday Outfit Look Infinitely More Expensive, According to a J.Crew Pro
Tattoos
40 Stylish Small Tattoos You'll Want to Flaunt Every Day

Edun's Bono and Ali Hewson in Louis Vuitton Ad

>> Is Edun Being Melded into the "Stella McCartney of LVMH"? —Bono and Ali Hewson have been cast in the newest Louis Vuitton Core Values campaign — and they're wearing clothes from Edun, the ethical clothing label they founded (and of which LVMH owns nearly 50 percent), marking the first time Vuitton has credited another fashion label in its ads. Hewson is pictured carrying a bag co-designed by Edun and Vuitton, notable as the Core Values campaigns historically highlight monogrammed Vuitton bags and luggage. After Edun recently reported losses, it seems like LVMH is ready to push hard for profit — particularly because the conglomerate is rumored to be molding the brand into their counterpart of PPR's socially conscious Stella McCartney label. Antoine Arnault, Vuitton's director of communications, explained that Edun's presence in a Vuitton campaign would give the small brand major international exposure. [WWD, Fashionista]

Around The Web
Join The Conversation
Bono iTunes Download Apology
George Clooney and Amal Alamuddin's Engagement Party
Olivia Wilde Stars in New PSA With Matt Damon | Video
Stars at Diesel and Edun's Coachella Party 2013 | Pictures
Celebrities at Paris Fashion Week 2013 | Pictures
Gwyneth Paltrow Pictures at Stella McCartney's 40th With Kate Hudson
Shirtless Bono and George Clooney in Lake Como Pictures

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds