Skip Nav
Kate Middleton
21 Bold Kate Middleton Outfits That Probably Weren't Queen Approved
Kendall Jenner
Kendall Jenner Just Hopped on the '90s Train With This 1 Skirt
Celebrity Style
This Victoria's Secret Model's Wedding Dress Was Good — But Her Next-Day Look Was Supreme

Edun Has a New Creative Director: Sharon Wauchob

>> Edun has finally ended their search for a creative director, annointing Sharon Wauchob with the task of infusing more fashion into their offerings.  As brand cofounder Ali Hewson put it, "Sharon was the one that stuck with us more so than anybody else, due to her thoughtfulness, her obvious talent and just a feeling she is really growing into something. This is her time. She’s of the 21st century in a big way.”

Wauchob will continue to design her own line, and her first Edun collection — which LVMH took a 49 percent stake in last year — will be for the Spring 2011 season. In the meantime, she will be traveling extensively between New York and Paris, as well as Africa and Peru — the latter two to work with factory workers, as Edun was founded with the intension of creating trade opportunities for developing areas of the world.

Wauchob has a say »

“To some extent, fashion became so disjointed from the actual production of it. You read fashion interviews, and they often don’t talk about how things are made or where they are made,” Wauchob said. “It doesn’t make sense to me. Production is so intrinsic, whether you are dealing in luxury or not. We can keep speeding things up and speeding things up. But the funny thing about fashion is it’s actually a very hands-on product. It’s not a computerized process. Often, if not always, that gets forgotten.”

Around The Web
Join The Conversation
Edun Runway 2012 Fall
Fall 2011 Paris Fashion Week: Sharon Wauchob
Edun Reports $8.7 Million Dollar Loss in 2009
Paris Fashion Week: Sharon Wauchob Fall 2010
Paris Fashion Week: Sharon Wauchob Fall 2009
Paris Fashion Week: Sharon Wauchob Spring 2009

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X