>> Edun Announces 2009 Loss Going Into First Fashion Week Presentation — Edun's new creative director, Sharon Wauchob, is now not only saddled with the task of pulling the socially conscious label into more fashionable territory, but also bringing it into the green: the company has declared an $8.7 million dollar loss for 2009 (as compared to $4.6 million loss recorded in 2008). Wauchob shows her first collection for Ali Hewson's (left) LVMH-backed brand on Sept. 11 during New York Fashion Week — also marking the first time Edun is holding a runway presentation. [WWD]
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