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Edward Enninful Teases W September 2011 Issue

Edward Enninful Has Big Plans for W's September Issue

>> W's new fashion and style editor Edward Enninful won't make his full debut for the magazine until September, but his stamp can already be seen on the magazine's July 2011 cover featuring Christina Aguilera, he says: "I was involved with Christina. I worked with our contributing editor Giovanna Battaglia on the look and the photography and also Lynn Hirschberg. And I wanted to show Christina in a new light, show off the icon that she is."

As for his future plans for the magazine: "We'll continue to work with photographers like Craig McDean, Patrick Demarchelier, Mario Sorrenti, Inez and Vinoodh, Mert and Marcus, but we also have a few big names in the pipeline and you'll see it in the coming months, particularly in September ... The September issue will be first big issue for myself, along with Alex Gonzalez, the creative director, and sort of Giovanna Battaglia, whom we offered to be fashion editor and hopefully a few other editors. And we're going to feature the industry's biggest names and well-known photographers. I think you'll be pleased. And what I love about this sort of blend of photographers is that each one has their own unique style. So if it's okay I'd like to keep their names under wrap just to surprise our readers. It's really hard to keep anything secret these days. But I try."

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