Despite the rumors regarding Lindsay Lohan being on her way out as artistic director of Emanuel Ungaro, CEO Mounir Moufarrige stands firmly behind his starlet:
“There are some girls out there that whenever they move, whatever they wear, they attract attention, even if they make mistakes. It’s all publicity,” Moufarrige said on the sidelines of a luxury conference in Milan. “We’ve got a celebrity and it’s a new concept, which we’re going ahead with.”
“[Ungaro], let’s recognize it, was a dormant brand, and now everybody’s talking about it today, so the level of awareness has improved greatly,” he added.