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Emmanuelle Alt Explains Her Vision for Vogue Paris, Her Stance on Celebrity Covers

>> During couture, Emmanuelle Alt hinted that Vogue Paris under her direction would be "the same, but different"; Vogue's Mark Holgate got her to expand a little more on her vision for the magazine:

“I want to keep the quality, the photographers we work with — David [Sims], Mert and Marcus, Mario [Testino], and Bruce Weber. I don’t think there should be radical changes. The magazine should still be chic and sophisticated. It’s a bit like buying an apartment: Before you move in, you have all these plans of what you are going to do, but then you get there, and you realize it is better to spend time living in it, and transforming it over time. I’d like there to be more beauty trends; there was so much of that in Vogue back in the eighties. More French girls, more French lifestyle. And I am going to keep shooting for the magazine — hopefully a story every issue." She adds: "I always want a relationship with reality: nothing too sexy, or provocative, or fashion victim. We are French — we can show smoking, nudity. We have no boundaries, and it can be good to have them."

As for her position on celebrity covers: “We don’t have a systematic point of view on it. But here in France we are back in a much more glamorous time. French actresses were respected, but not so evidently in the fashion world. Now we have Marion Cotillard, Charlotte Gainsbourg. I’d be very happy to put an actress on the cover if she is the right girl.” And her model favorites are no surprise: “Daria [Werbowy] is the girl I work with the most. She has a natural, strong beauty. You can put her in a white tee and she will make it look fantastic. I like Kate [Moss] too, because she cares about clothes. Most models don’t care what you put them in, they just play the game.”

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