>> Although many fashion houses like to carefully control the release of the whos and the whats of their upcoming campaigns, Chanel and Emporio Armani seem to be attempting a different tactic — creating pre-campaign buzz by shooting out in the open for all to see. First Karl Lagerfeld was widely photographed lensing the Chanel Fall 2010 campaign in New York a couple of weeks ago, and then on Friday, Karmen Pedaru was snapped in New York on an Emporio Armani shoot, presumedly for the brand's Fall 2010 campaign.
Emporio Armani, Like Chanel, Creating Fall 2010 Campaign Buzz by Shooting Publicly
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