>> Emerging London talent is finally getting its due. Just last week, Anna Wintour threw a party in New York for 20 up-and-coming London talents, and now this morning, Erdem Moralioglu was named the inaugural British Fashion Council/Vogue Designer Fashion Fund winner.
Moralioglu's award, much like its US counterpart from the CFDA/Vogue Fashion Fund, includes prize money ringing in at £200,000 (approx. $303,000) and access to high-profile mentors for the next year to help him create a global brand. He beat out fellow nominees including Christopher Kane, Angel Jackson, Clements Ribeiro, Patrick Grant of E. Tautz, Marios Schwab, Nicholas Kirkwood, and Richard Nicoll.
So what does he plan to do with the money? »
Erdem said last week that if he won, he planned to hire more staff and expand into a new workspace. This morning, all he wanted to do was celebrate: "When I was told I immediately called a meeting with the team. When they came in I didn't say anything — I just pulled out a bottle of champagne and said: 'We won.' I've had that bottle in the studio for about two years but never had an event to open it for. When you win the Vogue fund, you open that bottle!"
British Vogue's Alexandra Shulman, who headed up the fund, noted of its inception: “It’s so frustrating that we have these talented designers who don’t seem able to grow a business. I liked the idea of the fund, which follows the American initiative of a very closely monitored mentoring programme. I am delighted with the choice of Erdem. We had a very strong range of contenders and it was a hard-fought contest, but I feel confident that Erdem has a vision that can move onwards and upwards.”