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Esprit Opens Its Largest Store in NYC and Taps Julia Restoin-Roitfeld and Daisy Lowe as Models 2009-12-16 10:30:47

Esprit Taps Julia Restoin-Roitfeld and Daisy Lowe

It's been a while since I last bought an Esprit piece, but that's about to change. The brand, which has had European and Asian success in the last five years, is attempting to regain its fashion strength in the US. It currently has about a dozen locations in the states, and its largest North American store is set to open at 21-25 West 34th Street in NYC in March. It will carry casual and cocktail men's and women's collections, as well as accessories for both sexes. Helping push along the growth are socialites Julia Restoin-Roitfeld and Daisy Lowe, the pretty faces of the new Esprit ad campaign. What do you think?

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