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Eva Mendes For Calvin Klein Underwear and Secret Obsession Scent Ad Campaigns

Fab Flash: Eva Mendes Delivers a One, Two Knockout For Calvin Klein Underwear

Get ready for a one, two knockout from Eva Mendes. Her role as the new face of Seductive Comfort by Calvin Klein Underwear and the Secret Obsession scent, will launch in magazines worldwide in September.

The actress, who has been devoted to the label's underwear since her campaign with Klein in the '80s, stated, "I wear [Calvin Klein] G-strings all of the time on the red carpet and when shooting for a film because you don't see the [panty] lines."

Shot by photographer Steven Meisel, the campaign's intent was to stray away from its older images of skinnier body types. "This is a departure from more slender body types that have typically been used in Calvin Klein Underwear ads. But this is not so much about a trend of being more curvaceous. This [bra] product is made for a curvaceous woman" said president and chief operating officer of Calvin Klein Inc., Tom Murry.

Just how devoted is the actress to her panties? Rumor has it that Mendes will most likely be donning her favorite nude G-string, (under clothes, of course), in her upcoming flick with cohorts Annette Bening, Debra Messing, Meg Ryan, Candice Bergen, and Jada Pinkett Smith in The Women.


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lizlee89 lizlee89 8 years
I really like these ads! I can't stand Eva Mendes, and I think they're innappropriate despite the fact that most perfume and all lingerie ads are worse than this. however, I think they are beautiful and she looks beautiful and the lingerie is beautiful...
Iris1000 Iris1000 8 years
Money! Advertising dollars! Wonder how much she got paid for this? Advertising sometimes pays more than an actress gets paid for her film or television work.
hottinpink9021 hottinpink9021 8 years
Ewww her face is disturbingly ugly, I think she should take a chapter from Sarah Jessica Parker's book and get the mole on her face removed! Oh and get a nose and chin job while she's at it.
tgrxlily tgrxlily 8 years
fyi i think there's a typo on this post: The actress, who has been devoted to the label's underwear since her campaign with Klein in the '80s. one, i don't think she was ever in a campaign in the '80s because she wasn't famous then and she was probably still a kid. two, has she ever been in a calvin klein campaign before?
Alisha_Stiletto Alisha_Stiletto 8 years
I seriously think she looks like a Tranny, but still attractive. She looks good here. But Mama has some boats for feet. Damn! LOL
spicyaroma spicyaroma 8 years
She's one of the most beautiful & sexiest women in the world!
sailing-chick sailing-chick 8 years
I love her and think she looks stunning in these photos and yes I afree with ilikeatea and bransugar - she's not an average size women but by no means is she thin like some of her counterparts
ilikeatea ilikeatea 8 years
I love her too. Lol bransugar... I think they mean 'curvy in hollywood standards or modelling standards'
bransugar79 bransugar79 8 years
Ummm pardon me but when did Eva mendes become "curvaceous" is she not still movie star thin? I mean ok she may have more than A cup boobs but I think she is by no means you average sized woman. Who are they kidding?
Papaver Papaver 8 years
She is so sexy!
chiquita29 chiquita29 8 years
She's gorgeous. Hopefully she'll start a trend with those comments and a lot of the celebrities that go comando will buy those G-strings instead!
Shopaholichunny Shopaholichunny 8 years
I LOVE her too. :D
emalove emalove 8 years
I think she's one of the sexiest women alive...amazing.
RosaDilia RosaDilia 8 years
Love Eva. She resembles Sophia Loren so much.
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