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Eva Mendes For Calvin Klein Underwear and Secret Obsession Scent Ad Campaigns

Fab Flash: Eva Mendes Delivers a One, Two Knockout For Calvin Klein Underwear

Get ready for a one, two knockout from Eva Mendes. Her role as the new face of Seductive Comfort by Calvin Klein Underwear and the Secret Obsession scent, will launch in magazines worldwide in September.


The actress, who has been devoted to the label's underwear since her campaign with Klein in the '80s, stated, "I wear [Calvin Klein] G-strings all of the time on the red carpet and when shooting for a film because you don't see the [panty] lines."

Shot by photographer Steven Meisel, the campaign's intent was to stray away from its older images of skinnier body types. "This is a departure from more slender body types that have typically been used in Calvin Klein Underwear ads. But this is not so much about a trend of being more curvaceous. This [bra] product is made for a curvaceous woman" said president and chief operating officer of Calvin Klein Inc., Tom Murry.

Just how devoted is the actress to her panties? Rumor has it that Mendes will most likely be donning her favorite nude G-string, (under clothes, of course), in her upcoming flick with cohorts Annette Bening, Debra Messing, Meg Ryan, Candice Bergen, and Jada Pinkett Smith in The Women.

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