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Extremely Short Videos At Urban Outfitters

It's amazing to us how much we actually write about Urban Outfitters on this site when, up until recently, we thought we'd left the mass-market retailer behind for a more sophisticated life of boutique shopping and designer e-commerce ventures. Alas, things have changed and we know it's not just us. With our downward spiral of an economy, the resilient business of online shopping, and the ever-elaborate culture of collaborations, shoppers are more accustomed to shifts in value than ever before. So we know we are not alone in this--but it's still slightly unsettling that, once again, Urban Outfitters is the subject of our posting.

Today we received an email to our college account (rerouted to our grown-up account) which announced all kinds of videos and UO Collaboration deliveries. To be honest, not much is on the site by way of merchandise but the front-page of this section sure looks fantastic. Five second look book videos play in thumbnail versions of themselves while some sweet, melancholic song serves as a soundtrack. When we clicked on the LD Tuttle collection we realized that the designer had virtually remade the boots we just recently spent two times as much on. Shopping at Urban Outfitters is becoming less and less juvenile and, in some ways, we've just been reluctant to admit it...

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