It's not often a television ad grabs me. Honestly, I fast forward through all ads these days — thanks, TiVo! But Levi's, the original denim brand, is always worth stopping for. They have fantastic ads. This one is a special pre-Fashion Week treat. The black and white combined with the music as narrator really draws you in to focus on the story. And the story goes, let's peel back the layers of fashion and frills to life's basics: Levi's and love. The backwards effect is a bit Memento-ish, but I feel it. Do you?