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Fab Ad: Alexander McQueen, Spring '10

Fab Ad: Alexander McQueen, Spring '10

If you look closely, model Raquel Zimmermann is in there. After witnessing McQueen's future primitive Spring show, it's no surprise the ad campaign elicits a few "wows." Shot by Nick Knight — who also filmed McQueen's webcast runway show — ophidiophobics beware. The slithery, slidey pool of snakes gives way to McQueen's sadistic shoes. Underneath it all: a reptilian, rainbow print bodysuit. Genius or gross?

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Join The Conversation
BBBianca BBBianca 6 years
I almost didn't see there was a girl in there.
DeppObsession DeppObsession 6 years
Wow that's insane!! Amazing photography!!
RoyalBlueMoss RoyalBlueMoss 6 years
Totally amazing. It's a high fashion advert so, We don't need to see the clothes... because chances are if you're seeing these adverts in a magazine then you already saw the runway show (be it video or stills) because you love fashion. This is what a high fashion advert needs to be. It grabs ours attention and gets us remembering what the runway show looked like. and yes I want those shoes more than anything.
chloe-bella chloe-bella 6 years
I like the ad; at least it's something different, and it gets your attention. I still hate those shoes, however.
betty-kraker betty-kraker 6 years
i dislike this ad and how could u even walk in those shoes they just look painful
SanDiegoLove SanDiegoLove 6 years
I think this is amazing. More stomach-churning than the snakes are those disgusting shoes. Fun fun fun.
ticamorena ticamorena 6 years
This ad is fantastic, both in the artistic sense and also in the intelligence factor; it highlights the irony of how animals and the natural world inspire fashion, yet it's only through nature's destruction that we fashion capitalises on it (snake-skin shoes surrounded by real life snakes)
krispin krispin 6 years
It's a great concept, love the snakes, the ad is fab. But I can't get over the snake skin used for the shoes.
Dubn8tr Dubn8tr 6 years
I think it's too extreme to go from "simply fascinating" to "simply disgusting." I'm somewhere in between. The colors are great, but all I see are snakes which out of all of God's creations, creep me out the most. YUCK.
nourhayaty nourhayaty 6 years
piece of art!but not a piece of fashion.
hibiscus19 hibiscus19 6 years
I voted magnificent, because it's a very artistic photo and somehow I can't tear my eyes away from it despite how morbid it is (and yes, I hate snakes). However...looking more closely, I see tons of little snakes everywhere! Especially around her hand. That definitely pushes it over more into the disgusting category. It just reminds me of worms and those are even worse than snakes. The combination...*shudder*
neonbrite neonbrite 6 years
Great work in photoshop I assume, can't look at the ad for more than a second HUGE fear of snakes
superninja superninja 6 years
Man, how I hate those shoes. It's a cool pic, but doesn't sell the merch.
flowergirl flowergirl 6 years
I want to see these shoes in real life.
bryseana bryseana 6 years
It took me a minute to find the model in the picture - really cool and artistic concept. Snakes are beautiful creatures.
Noray Noray 6 years
i got ur back "silver"...it's grossss
anndc anndc 6 years
I hope she got paid a ton of money. So gross.
db849 db849 6 years
Beautifully done, very artistic! But, eek, I would not want to be that model- I would have freaked.
catita85 catita85 6 years
Wow, that´s all I can say.
myystque myystque 6 years
It's beautiful but I'll agree with the comments that it is difficult to distinguish the clothing.
onlysourcherry onlysourcherry 6 years
i'm torn on this one. It's beautiful artistically but the snakes are pretty gross, and furthermore you can't see the clothes at all. I give it A for art and D for fashion ad.
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