BCBG ads have never blown me away . . . until now. Serafima, Tanya D and Nicole Trunfio show off the clothes wonderfully, despite blurry visions passing to and fro. Patrick Demarchelier captured the youth, beauty, and even an element of cool for the brand. The models are a bit whitewashed, but I suppose that makes the images more striking; they look like mannequins. Normally I would like a bit more personality from the talent, but the talent was all in the clothes and behind the lens. I can't wait to see this one in a full glossy, what about you?