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Fab Ad: BCBG Fall '08

Fab Ad: BCBG Fall '08

BCBG ads have never blown me away . . . until now. Serafima, Tanya D and Nicole Trunfio show off the clothes wonderfully, despite blurry visions passing to and fro. Patrick Demarchelier captured the youth, beauty, and even an element of cool for the brand. The models are a bit whitewashed, but I suppose that makes the images more striking; they look like mannequins. Normally I would like a bit more personality from the talent, but the talent was all in the clothes and behind the lens. I can't wait to see this one in a full glossy, what about you?


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Espoir Espoir 8 years
Tanya! Yay!!!! she deserves this campaign. the ad is very prada- fall'07/08-inspired. LOOOOVE it!
andreaesther andreaesther 8 years
BCBGGG<33333
MizzJ MizzJ 8 years
Eh. I haven't seen models this bland and white looking in a long time.
countchocula countchocula 8 years
I love BCBG! I can't wait to see more.
ShePirate2010 ShePirate2010 8 years
its ok...
mirawilliams mirawilliams 8 years
You know, between this and Estee Lauder's Sensuous ad, I feel like I'm supposed to get a complex because I'm not white. And the Italian Vogue doesn't speak to me either because I'm not black. Eh, if it doesn't speak to me, I don't buy it. That goes for packaging, marketing, advertising, etc.
rabidmoon rabidmoon 8 years
Wee bit ..something..bit too 60s..even 70s maybe, for my taste. I don't like "dead" looking models particularly, perhaps that's it.
nybella nybella 8 years
I love the ad but I hate the hair. It's so harsh.
sunrise-over-sea sunrise-over-sea 8 years
I love BCBG. Granted, some of it is not to my taste but lately, it seems to have gotten much better. And of course any advertisement by Demarchelier is going to be wonderful :D
looseseal looseseal 8 years
Nifty camera work, but the models and the clothes are just bleh.
seven7 seven7 8 years
Usually models look fine to me (even though they are really thin) mostly they at least look healthy in ads. 2 of the 3 models on this picture look like their last real meal must have been about 6 months ago. It looks awful, and I usually love fashion ads. It is possible to make even this thin look healthier than emaciated. But this is just disgusting.
glam-sugar glam-sugar 8 years
I'm loving the new ads, I saw some other ones in the latest Elle and Glamour. Simply fab!
Frank-y-Ava Frank-y-Ava 8 years
not even half of a black model, or Asian.
emalove emalove 8 years
I adore these...fabulous!
Rini Rini 8 years
I love BCBG! I can't wait to see the full spread!
nyaradzom2001 nyaradzom2001 8 years
i would love to see a darker shade in a campaign, just love it and not the usual suspect anomi campbell. blech almost makes me want to be a designer and only feature women of colour, give them a chance too.
lizs lizs 8 years
I got their glossy viewbook in the mail yesterday - I'm not ready to think about fall yet, but there was some cute stuff!
Sublime-Queen Sublime-Queen 8 years
those shoes are too much, we all don't strive to be posh spice.
brilliance13 brilliance13 8 years
I absolutely love BCBG! can't wait to see the new spread!
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