More designers are turning to the old school method of advertising: print ads. Zac Posen had his ad debut and now it's Derek Lam's turn. The designer recently shot his first campaign (in San Francisco), which will appear in the August issues of Vogue, Elle, and Harper’s Bazaar. Estonian model Karmen Pedaru is seen walking on the beach at Pier 59 in New York. "We are creating a message that will last more than one season," said photographer Solve Sundsbo. Being fully clothed on the beach is nothing new, but I particularly dig the aerial shot. Do you?