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Fab Ad: Derek Lam Fall '09

Fab Ad: Derek Lam Fall '09

More designers are turning to the old school method of advertising: print ads. Zac Posen had his ad debut and now it's Derek Lam's turn. The designer recently shot his first campaign (in San Francisco), which will appear in the August issues of Vogue, Elle, and Harper’s Bazaar. Estonian model Karmen Pedaru is seen walking on the beach at Pier 59 in New York. "We are creating a message that will last more than one season," said photographer Solve Sundsbo. Being fully clothed on the beach is nothing new, but I particularly dig the aerial shot. Do you?

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nourhayaty nourhayaty 7 years
seriously whats that
nourhayaty nourhayaty 7 years
seriously whats that
emalove emalove 7 years
I like the angle too, Miss Malone...
miss-malone miss-malone 7 years
I love the simplicity of it, and the angle.
tulleandtea tulleandtea 7 years
I realized it was the beach. :/ I like it. Also the perspective is particularly interesting, you don't normally see that in most ad campaigns.
genesisrocks genesisrocks 7 years
I didn't even realize it was the beach until I read that. Nothing special.
equestriennechic equestriennechic 7 years
Ew, ugly. :(
equestriennechic equestriennechic 7 years
Ew, ugly. :(
esweet esweet 7 years
I do like it, so I voted "love," but I actually am not crazy about the aerial shot. It kind of makes me dizzy looking at it!
aimeeb aimeeb 7 years
Meh.
aimeeb aimeeb 7 years
Meh.
Michaelrcks Michaelrcks 7 years
Too generic.
Michaelrcks Michaelrcks 7 years
Too generic.
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