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Fab Ad: Diesel Spring/Summer '07

Fab Ad: Diesel Spring/Summer '07

The Spring/Summer ad campaigns have arrived in the new issues of all our favorite fashion bibles and I wanna talk about them! I grew up drooling over fashion through memorable and provocative ads. Some fashion brands can be quickly identified by their famous ads, for example, Versace, Kenneth Cole, Gucci and Diesel. My 'Fab Ads' will serve as a round table to discuss the effectiveness, beauty and selling power of our favorite, and not so favorite, fashion advertisements.

To kick this off, here is the Spring/Summer '07 campaign for Italian denim pioneer Diesel.


While Diesel is known for showing their clothes through sexual messages, this season they decided to take the social commentary angle. Shot by Terry Richardson, the ads feature everyday scenes that have been drastically altered due to rising temperatures and seas. Global Warming is a hot topic right now and Diesel's aim was to take the serious issue and put it into the surreal world of premium denim. In this ad, parrots have replaced the pigeons of Venice's St. Mark's Square - signifying a world that's been turned upside down.

What do you all think of Diesel's socially aware advertising approach?

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