Designer Donna Karan has devised a genius money-saving marketing plan. Instead of spending hundreds of thousands of dollars on a new ad campaign, she used runway photos from her Spring '09 collection. The beautiful result is below. Of course, the catwalk shots have been reinterpreted and given a new layout. “We wanted to get our message across in a creative way but with a consciousness,” Karan said. Makes complete sense. Amid a sea of dramatized ads, it's refreshing to see something authentic. The runway is where it all begins, so why not spotlight it further? What do you think?