Skip Nav
Award Season
VMAs Style Hasn't Changed Since Your Childhood, and These Pics Are Proof
Kim Kardashian
Kim Kardashian Did the "Sexy Without Even Trying" Look at the VMAs, and It Totally Worked
Award Season
Who Won the VMAs Red Carpet?

Fab Ad: Donna Karan, Spring '09

Fab Ad: Donna Karan, Spring '09

Designer Donna Karan has devised a genius money-saving marketing plan. Instead of spending hundreds of thousands of dollars on a new ad campaign, she used runway photos from her Spring '09 collection. The beautiful result is below. Of course, the catwalk shots have been reinterpreted and given a new layout. “We wanted to get our message across in a creative way but with a consciousness,” Karan said. Makes complete sense. Amid a sea of dramatized ads, it's refreshing to see something authentic. The runway is where it all begins, so why not spotlight it further? What do you think?

Source

Around The Web
Join The Conversation
lizlee89 lizlee89 7 years
I like that it's different, but it's kind of boring...
minglee minglee 7 years
loving the dress
Glittersniffer Glittersniffer 7 years
Me too! I saw it and when I realized it wasn't a staged shot, I was doubly impressed. A staged shot probably would have lost the lovely values of the drapes.
arrhythmia arrhythmia 7 years
I really love the look of that draped back dress!
DS9 DS9 7 years
Wow, love it The silk dress is so chic and gorgeous!
RoyalBlueMoss RoyalBlueMoss 7 years
Pretty decent. I like them a bit.
shannydoots shannydoots 7 years
Wow. That's a really good idea! I like that better than a posed photo shoot. If I had the money, I'd certainly buy the clothes based on that ad.
littlekaren littlekaren 7 years
The wonderful photography capturing the movement of that fabric is what totally got me. LOVE IT
db849 db849 7 years
CUTE idea and the clothes are cute. I'll buy Donna Karan!
blackmagicrose blackmagicrose 7 years
I actually really like it! For this to work you have to get the right photographs and the advertisers got them for this one. And it really shows off the dresses and hangbags. Kudos to Donna Karen and Co. for this one.
fleurfairy fleurfairy 7 years
I adore Donna Karan's designs. I'm wishing for one of her bathrobe style evening gowns from the fall collection...
esweet esweet 7 years
I love the ads and I think I love it even more to know that they are authentic runway shots
Briandiesel Briandiesel 7 years
I like it just cause its different.
nourhayaty nourhayaty 7 years
i think they are okay
The One Accessory This Designer Can't Stop Wearing
Here's What You Can Expect to Read in Donna Karan's New Memoir
Kendall Jenner at Fashion Week Fall 2015
Diane Kruger's Dress at Oscars Afterparty 2015
How to Wear Turtleneck Sweaters | Celebrity Style
Holiday Gifts by Personality Type 2014
Amal Alamuddin's Second Wedding Dress by Donna Karan

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X