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Fab Ad: Dree Hemingway For Gianfranco Ferre, Spring '10

Fab Ad: Dree Hemingway For Gianfranco Ferre, Spring '10

We were fascinated a while ago — we still are — but so are Gianfranco Ferré designers Tommaso Aquilano and Roberto Rimondi. The design duo chose the famous great-granddaughter to model their dramatic Spring collection. “We know she’s very trendy right now, but she really reflects the feminine and sensual message of the spring collection,” said Aquilano. Also look out for Hemingway in Mango's Spring ads, alongside Scarlett Johansson.

Inez van Lamsweerde and Vinoodh Matadin snapped the sepia-toned black-and-white scene in a New York studio. The graphic cross-shaped structure provides cool contrast to the flowing fabrics. Dree looks pretty fantastic, as do the clothes. Are you smitten?


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Dree and the dress are beautiful, but the ad is just boring.
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