Skip Nav
Valentine's Day
21 Fancy Valentine's Day Gifts That Belong on Your Wish List
Fashion News
Zoolander Stages a Surprise Fashion Show — and Penélope Cruz Is the Hottest Model There
ashley graham
This Sexy New Swim Campaign Is About to Break the Internet

Fab Ad: H&M, Fall '09

Fab Ad: H&M, Fall '09

If you've been to an H&M lately, chances are you've seen these adorable Fall ads with Sasha Pivovarova. I can't help but think of Macaulay Culkin's character in Home Alone. But what I love more than Sasha's frightened facial expression is her outfit — the oversize bow headband and white button-down shirt. So simple yet chic; something Karl would approve of. There's more clothes where that came from. What do you think of these ads — cute or plain silly?



Around The Web
Sasha Pivovarova Baby Daughter Mia Isis Picture
Sasha Pivovarova Pregnant Picture
Club Monaco Spring 2012 Campaign With Sasha Pivovarova
Sasha Pivovarova Is Pregnant

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Michaelrcks Michaelrcks 6 years
The H&M logo ruins it
alexask alexask 6 years
it looks like it's trying to re-create the quirkiness of the marc jacobs bunny ears line. i think it's cute because she's cute but it's not particularly interesting to me. and why does "uncle karl" always get brought up in every single fashion situation? did he contribute to this line or something?
Talldiva45 Talldiva45 6 years
Like it mucho. Cute indeed.
Suspiria Suspiria 6 years
Cute ads. She looks like Jessica Stam. Or Jessica Stam looks like her? I don't know, I don't know these models so much. But she looks like Jessica S. when Jessica wore a headband.
Hockey-Princess Hockey-Princess 6 years
Sasha is absolutely amazing, and the ads are cute. Very smart ad campaign by H&M.
Florida-Snow Florida-Snow 6 years
It's a bit ridiculous. And creepy.
adella09 adella09 6 years
Way cuter than Macaulay Culkin!
lizlee89 lizlee89 6 years
fricken adorable and amazing...
spicyaroma spicyaroma 6 years
I think it's so cute! I love the bow :)
Latest Fashion