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Fab Ad: Louis Vuitton Core Values Campaign Featuring Francis and Sofia Coppola

The newest addition to Louis Vuitton's core values campaign features prestigious filmmaker Francis Ford Coppola and his daughter Sofia sitting in the countryside of Buenos Aires. Shot by Annie Leibovitz, the ad, which is the fifth in its series of exceptional people, depicts Francis sitting with script in hand, taking on an engaging conversation with his beautiful daughter. Amongst all the picturesque scenery, a Louis Vuitton bag is nonchalantly thrown into the mix.

All of this natural scenery is nice but has me wondering: What does it all mean? Pietro Beccari, Louis Vuitton Senior VP of Communication and Marketing, explains it best: "This beautiful visual is a significant new addition to the core values campaign. Not only does it capture the unique quality of a father-daughter relationship, in which both are enriched by a shared experience, but it also evokes the heritage of Louis Vuitton with its suggestion of know-how being passed from one generation to the next." As well, the company is making a donation to The Climate Project on behalf of the famous father and daughter duo. Does this ad pull at your heartstrings?


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Join The Conversation
DCStar DCStar 7 years
It is stunning!
aimeeb aimeeb 7 years
Love!
LeninaCrowne LeninaCrowne 7 years
love sofia but hate this ad.
robinesque robinesque 7 years
I am the last one to buy an LV bag, but I do like this ad.
sidra5397 sidra5397 7 years
I love this ad (and it's models). It looks so natural and make me feel as though it's a scene from a book. I don't think it has an inappropriate look to it at all. The way she is positioned adds to the relaxed feel of the photo. And her "engrossed look" appears as if she is contemplating whatever her father is talking to her about.
rgrl rgrl 7 years
I like it! I has a soft, romantic feel and an old fashioned touch. Annie Leibovitz is a genius!
spazzydana spazzydana 7 years
yeah what does 'strictly eye candy to me' mean?
fashion4ward fashion4ward 7 years
Love it! Two of my fave people.
LesleyP825 LesleyP825 7 years
What a great ad!
emalove emalove 7 years
I like!
Sunbelle098 Sunbelle098 7 years
While the bag pictured is quite beautiful, I am uncomfortable with the postures in this advertisement. I realize that Sofia Coppola's sexuality is supposed to be present in the image, but something about her bare legs and engrossed look seem inappropriate to me in a father-daughter photograph.
alikat07 alikat07 7 years
Definitely like it - makes me think of a great adventure
duffy duffy 7 years
I think it's kind of weird how she's lying at his feet. Why couldn't she be sitting upright, or in a chair? Maybe not as "graceful," but the whole "daughters lying at their fathers' feet" is a little awkward to me. I don't think he's not a great font of inspiration and knowledge, but it seems like something a feminist would find awkward.
SandyFeet SandyFeet 7 years
These ads are provocative and very tastefully done like the products they are trying to sell. Maybe Ms. Lebovitz should have used the same common sense when she photographed Milly Cyrus. This pictures suggestes to me, that Sofia is totally engrossed by her fathers suggestions and ideas. And the LV bags is part of it.
myystque myystque 7 years
What better way to evoke "core values" than to feature a father and daughter? By the way, what is the "strictly eye candy to me!" option supposed to mean?
Dana18 Dana18 7 years
I like this type of ad it make you stop and think what are they doing.
RosaDilia RosaDilia 7 years
Like it. Sofia looks so mesmerized on whatever Francis is talking about.
spazzydana spazzydana 7 years
now this is how to do an ad. i hate all this high fashion hunched over women wearing no clothes crap. make something attractive, like this.
EkaterinaBallerina EkaterinaBallerina 7 years
I love this! I love both of them...such an amazing family (well maybe except for Nicolas Cage. He's pretty bad)
CiaoBella2 CiaoBella2 7 years
I like it. Even thought it was shot in Argentina, the photo reminds me of the movie Out of Africa.
designergirl designergirl 7 years
Still hate the handbags, but I do like the ad.
neonbee neonbee 7 years
They're pretty.
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