Skip Nav
Fashion Week
It's Only a Matter of Time Before These 34 Models Become the Next Big Thing
Olivia Palermo
Olivia Palermo Knows There's More Than 1 Way to Rock Your Fashion Staples
Personal Essay
This Fashion Editor Let Her Husband Dress Her For a Whole Week
Around The Web
McQ Alexander McQueen Review | Fashion Week Fall 2013
Alistair Carr Joins McQ, Gap Appoints Rebekka Bay Creative Director
McQ by Alexander McQueen Fall 2012
Kate Middleton Bold Outfits
Sienna Miller Wearing a Gucci Bag
Stella McCartney, McQ to Show at London Fashion Week
Lily James Wearing Floral Alexander McQueen Dress

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
CuTeeee CuTeeee 7 years
i really dont follow.. i dont look at the ad and say "ohh this collection has sport-based silhouettes". Doesnt tell me much, but i dont hate it.
aoitenshi aoitenshi 7 years
This ad's weird. I don't think it'll help his brand in any way.
plasticapple plasticapple 7 years
It looks cheap and cheesy.
SweetFirefly SweetFirefly 7 years
Stupid. Not even the kind of person that would buy the line.
vanilla19 vanilla19 7 years
I don't get it...isn't he supposed to be advertising his clothing-I doubt he's selling cheerleeding uniforms.
dancertay dancertay 7 years
as a cheerleder, i don't like it, cuz these girls aren't cheerleaders! look at those unpointed feet and broken wrists! and terrible high v's!! cheerleading already gets a bad rep, ads should try to dispel stereotypes, not perpetrate them...to me, cheerleaders with no form continues that idea that cheerleaders are brainless ditzes when in fact, there is more to the sport than short skirts.
crystalvillage06 crystalvillage06 7 years
Not a fan of the ad. I would rather see his line in an ad. I think some people have bad sterotypes of cheerleaders though; not all cheerleaders are mean.
linday_love linday_love 7 years
this is dumb.I hated the cheerleaders at my school they were always so mean and can you say haters..not buying mcquenn,an advertisement says a lot to me
AllaWallaBalla AllaWallaBalla 7 years
I really don't understand what this has to do with his Spring line...?
rafaela-losardo rafaela-losardo 7 years
it tried to be ironic and everything, but unless the cheerleaders are drinking vodka in their sports bra and using drugs...there's nothing ironic about it
Merlin713 Merlin713 7 years
They need to POINT THEIR FEET. Not just your toes.. Ugh. I'm a former dancer, and we were always taught to have pointed "feet". When you point your toes it still doesn't look like your foot is pointed... Anyway, I don't like the ad. It's blah. Oh, and just stupid.
JaimeLeah526 JaimeLeah526 7 years
Cheerleaders suck! How can you have an add for clothing that doesn't even have the clothes in it? This is just targeting the girls who were cheerleaders in school or the girls who were never "cool" enough to be cheerleaders. It's shameful.
CoMMember13630786602261 CoMMember13630786602261 7 years
I dont get it...it looks like her was having problems with his creativity flow, so he just grabbed some pictures out of his daughters yearbook....Im really not seeing the connection
marimiau marimiau 7 years
ohhh, I like it! It's totally different from ads with anorexic models making their best "I don't care" faces... It's festive, happy and transmit a good sensation! To be perfect, I think the girls should be wearing McQueen clothes... or, at least, the skull scarf!
freegracefrom freegracefrom 7 years
Ridiculous. I saw the ad and was like "Huh? Change the page." It's an ad.... how many people have enough time and enough of an attention span to do do even more research into something like this? (Present company (fabsugar) excluded, of course - it's your job!)
gabiushka gabiushka 7 years
This is pathetic.
Lovely_1 Lovely_1 7 years
Yea...I don't get it either...lost lost lost!!!
julieulie julieulie 7 years
I don't get it. I also find it ironic that the two minority ethnicities are on the outside corners of the bottom row. We have to have symmetry in ethnicity/hair color in our cheerleading pyramids now, too?
bonchicbongenre bonchicbongenre 7 years
Ahhh it reminds me of my middle school cheerleading days. Bad uniforms and all!
GigglyGirl GigglyGirl 7 years
Ok, dumb question: What does "strictly eye candy to me" mean? Is that a good thing or a bad thing?
Shopaholichunny Shopaholichunny 7 years
I don't get it either but whatever that's his thing. :)
Secretista Secretista 7 years
I cheerleader likes what a cheerleader sees! WOO!
aimeeb aimeeb 7 years
Uhh ya. No.
RosaDilia RosaDilia 7 years
I don't see the connection!
Latest Fashion
X