Behold Uniqlo's Fall ad campaign for its Heat Tech collection — made from Milk Proteins, which traps heat. You ready for it? Lily Donaldson, Coco Rocha, Erin Wasson, Sasha Pivovarova, Karlie Kloss, Sessilee Lopez, and Tao Okamoto are all stylishly bundled up with snow-capped mountains in the background. I have a feeling what they're wearing, albeit totally cute, wouldn't prevent frostbite. No matter, the shots are captivating and the models are diverse. What do you think? Is this campaign making you melt or freeze?
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