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Fab Ad: Zara Fall/Winter '07

Fab Ad: Zara Fall/Winter '07

One of my favorite models, Hilary Rhoda, is the face of Zara's Fall/Winter '07 collection. Unlike her feminine Estée Lauder campaign, these shots are rough around the edges. Every shot is set in a rugged factory, where Hilary is perched and leaning against gargantuan machines. Despite the busy background, she and the structured clothes stand out. I'm a fan of the contradiction between the masculine machines and womanly Hilary. Come to think of it, I'm surprised more fashion ads aren't shot in such contrasting settings. What do you think?

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