If you ask, they will answer. At least that's the case with J Brand. “Blue Label is perfect for women with curves. We have received a good deal of feedback from women who told us they loved our look and styles but wanted a fuller fit. We created Blue Label with a more generous cut around the leg, as well as a contoured waistband to hug the body’s natural curves,” says creative director and cofounder of the J Brand, Susie Crippen.
The new collection consists of three dominant cuts: The Scarlett, The Catherine, and The Monroe; and waist sizes will range from 25 to 34. The Scarlett and Catherine uses J Brand's classic cigarette and bootleg styling while The Monroe caters to women who prefer a wide-legged fit. The Blue Label is set to launch exclusively at Bloomingdale’s in July and other stores in August.