Skip Nav
Winter Fashion
Found: The Perfect Lingerie For Your Zodiac Sign
Gigi Hadid
The Message on Gigi Hadid's Sweater Is All. About. Gigi — and We Like It
Fashion News
Thanks to Mansur Gavriel, Your Shoe Closet Is Now Complete

Fab Flash: Brands Choose YouTube to Spread the Word

Your favorite brands - Ralph Lauren, Gap (pictured), Victoria's Secret, Calvin Klein, Adidas and more - have all recently turned to YouTube to let young consumers know about their products via videos, commercials, behind-the-scenes, footage and fashion shows.

Although traditional media like TV, radio and print still dominate the advertising world, there has been a growth in the online advertising market and it shows no sign of stopping. Case in point: online ads accounted for 5.8 percent of the $285.1 billion spent on advertising in the U.S. last year according to eMarketer. So why YouTube? Because it's on demand and it allows consumers to choose what they want to watch instead of being told what to see.

To catch some behind-the-scenes videos and catwalk shows, go to YouTube, type the name of the designer in the search box and voila! But don't forget there's always FABTV too!

Source

Around The Web
Here's Why Kendall Jenner Didn't Want Caitlyn Jenner At The Victoria's Secret Fashion Show
Spring Makeup Inspiration From Latina Beauty Vloggers
Victoria's Secret Valentine's Day Tips
Designer Signature Looks | Pictures
Gap Little Miss Mr. Men Clothing Line 2016
Lingerie Based on Your Zodiac Sign
Stocking Stuffer Ideas For Fashion-Lovers

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
JKe895 JKe895 8 years
I'm starting to get addicted to You Tube.
anaindallas anaindallas 8 years
this is just plain smart. lots of people (me included) spend time on youtube just browsing and watching...esp. when bored at work. smart smart smart
Talldiva45 Talldiva45 8 years
Youtube caught on so quickly!
Talldiva45 Talldiva45 8 years
Youtube caught on so quickly!
cocca cocca 8 years
i wish i invented you tube!
cocca cocca 8 years
i wish i invented you tube!
Latest Fashion
X