Just in time for wedding season, De Beers has decided to peddle its diamonds online! The e-commerce store, which exclusively sells to the United States, allows De Beers to join its competitor Tiffany & Co. in cyberspace. Diamond jewelry is currently offered in ranges from $500 for a gold pendant to a $30,000 engagement ring, and prices will climb higher than $30,000 in the future. I will definitely be using this new web site to drool over all the engagement rings offered! I never seem to tire of doing that!