It's no secret that designers try their darndest to get today's most popular stars to wear their duds on the red carpet. I mean, why wouldn't they? It's priceless exposure for them and their brand. Or is it? It's being reported that the red carpet has turned into somewhat of a fashion real estate market and designers are paying big bucks to celebs who will wear their creations. Besides the regular ad-campaign route (a la Catherine Zeta-Jones and high-end jeweler Di Modolo), some designers are paying hundreds of thousands to actresses for just one red-carpet appearance. Their rationale is that their name will be televised and the item will show up in national magazines around the world.
To read more and to find out which designer is the most pushy,
According to stylist Phillip Bloch, Versace is the worst: "The publicist will get like nine million calls; they even try to go around the stylists. I love the clothes at Versace, the dresses are beautiful, but they have a team of pitbulls over there that will get a celebrity in their dress 'by any means necessary'," Bloch said.
Other famous brands that have a partnership with stars are Gucci with Drew Barrymore, Chanel with Keira Knightley and Olivier Theyskens at Nina Ricci with Reese Witherspoon. Beauty contracts are the best way to get the relationship started. In Keira's case, she is the face of Chanel's Coco Mademoiselle perfume and has thus shown up to red carpet events clad in Chanel jewelry and frocks. Nothing has been confirmed by the actress but that's something to ponder.
So the next time you want to emulate a glamorous gown that your favorite actress wore on the red carpet, think twice about how she got it and how much she was paid by simply slipping it on.