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Fab Flash: Designer and Celeb Red Carpet Relations Strictly Business

It's no secret that designers try their darndest to get today's most popular stars to wear their duds on the red carpet. I mean, why wouldn't they? It's priceless exposure for them and their brand. Or is it? It's being reported that the red carpet has turned into somewhat of a fashion real estate market and designers are paying big bucks to celebs who will wear their creations. Besides the regular ad-campaign route (a la Catherine Zeta-Jones and high-end jeweler Di Modolo), some designers are paying hundreds of thousands to actresses for just one red-carpet appearance. Their rationale is that their name will be televised and the item will show up in national magazines around the world.

To read more and to find out which designer is the most pushy,

According to stylist Phillip Bloch, Versace is the worst: "The publicist will get like nine million calls; they even try to go around the stylists. I love the clothes at Versace, the dresses are beautiful, but they have a team of pitbulls over there that will get a celebrity in their dress 'by any means necessary'," Bloch said.

Other famous brands that have a partnership with stars are Gucci with Drew Barrymore, Chanel with Keira Knightley and Olivier Theyskens at Nina Ricci with Reese Witherspoon. Beauty contracts are the best way to get the relationship started. In Keira's case, she is the face of Chanel's Coco Mademoiselle perfume and has thus shown up to red carpet events clad in Chanel jewelry and frocks. Nothing has been confirmed by the actress but that's something to ponder.

So the next time you want to emulate a glamorous gown that your favorite actress wore on the red carpet, think twice about how she got it and how much she was paid by simply slipping it on.

Source

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Join The Conversation
veronicaraye veronicaraye 8 years
Dior is my least fave!
palepink palepink 8 years
*drools* I LOVE Reese's and Scarlett's dresses!
htiduj htiduj 8 years
besides, its not like the actress gets to keep the dress. most of the time they have to return them right after the event. so i look at the event like a photoshoot. only in this case, instead of a model, its an actress..
htiduj htiduj 8 years
you know, i dont even mind if the actress gets paid to wear the dress. she is being a walking advertisment! besides, i am in the industry, and after working hours and hours to make a dress for somebody only to have them not wear it to an event is REALLY maddening. at least if you have a contract, you know that all that time and effort is not for naught!
MariaIsTipsy MariaIsTipsy 8 years
I think all the dresses are nice but I favor the Nina Ricci dress, I love the layering on the bottom and the look of the fabric.
catita85 catita85 8 years
i don´t know who i´d pick.. Chanel, maybe. Doesn´t sound like a huge effort for these actresses, lol
Mafer Mafer 8 years
How cool is that??!! I love Keira's dress; it is dazzling and elegant. And regarding the great deal celebrities get, it sounds too good to be true. What a great live, and many of them do nothing but complain and complain!! how ungrateful!
tati33 tati33 8 years
:ROTFL: Ok then I'd pick Reese Witherspoon!
gruaig_rua gruaig_rua 8 years
Paid to wear designer gowns? What a hard life they have :oy:
Lovely_1 Lovely_1 8 years
Haha Versace is a team of pitbulls! I wish they went after me and paid me to wear their clothes!!!
emalove emalove 8 years
I'm going gaga right now for the Louis dress that Scarlett's wearing...it's different gorgeous!!
lizzylu49 lizzylu49 8 years
So getting the free dress isn't enough...they're actually getting PAID to wear them! Oh, to be a celebrity! :) Who would you pick? I think I'd try to partner with Oscar de la Renta or Michael Kors.
bhilb bhilb 8 years
If the dress is gorgeous, who cares how much the star was paid to wear it?
tati33 tati33 8 years
But the question is..even though they have their names out there...Can the normal folks afford even the imitated version of the high end dress?
UrbanBohemian UrbanBohemian 8 years
I completely agree with the bottom line, Fab.
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