Lately, more and more American and European designers and companies such as A-Style, Moral Fervor, Elisa Jimenez, and Brooklyn Industries have started to use Inego fibers, hailed as the world's first man-made fiber from 100 percent annually renewable resources. Launched in 2003, Inego uses corn as a derivative, and cost is 10 to 15 percent more than standard cotton. The good news is that market research indicates that people are willing to spend a bit more to help the environment.
Emily Santamore, the creator of Moral Fervor and her partner Melissa Sack are one such label who have gone green. The duo moved to New York and created their eco-friendly brand, which for Spring, is selling t-shirts that are made of 100% Indigo fibers, approx. $80.
Seems many people are adapting to the new green lifestyle, so if you haven't already, go go green!