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Fab Flash: Eva Mendes For Calvin Klein Underwear

After the success of David Beckham for Emporio Armani Underwear, Calvin Klein has gone back to its roots and named its newest celebrity underwear model: Eva Mendes.

She will follow in the footsteps of Mark Wahlberg, Hilary Swank, and Djimon Hounsou, and also be the face of a new unnamed Calvin Klein fragrance. The ads debut this Fall, and will likely feature Eva wearing little more than she did for her PETA ad.

Her appointment coincides with the launch of Seductive Comfort, a line focused on addressing intimates for women with fuller figures and bust lines. Keeping this in mind, as Calvin Klein President Tom Murry put it: "When we looked at the talent, Eva was right." And that's that.


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wicca_08 wicca_08 8 years
Sexy.
Zari Zari 8 years
she's just perfect to be the new face of CK undies!
berrymix berrymix 8 years
Hmmm.. Sometimes I find her beautiful, sometimes I don't.
bcastaneda bcastaneda 8 years
Ugh. She is absolutely *beautiful.*
linday_love linday_love 8 years
love that dress and the bag!I want my tan to come out like that!
pequeña pequeña 8 years
I love Eva and I love Calvin Klein! I just read this on Fabsugar Uk, it's great to see a curvy girl modeling lingerie. She's definitively curvier and sexier than Kate, Natalia Vodianova, Giselle or any of the models nowadays.
bythesea bythesea 8 years
I think when they say fuller figured, they mean as compared to Kate Moss or Giselle.
ShePirate2010 ShePirate2010 8 years
dress looks freaking sweet
bealotus bealotus 8 years
Fuller figures? ha! yeah right.
j2e1n9 j2e1n9 8 years
She is way too cool to be linked to a CK fragrance. They gross me out.
aimeeb aimeeb 8 years
Ick...
Marni7 Marni7 8 years
Love her! she is my #1 girl crush of all time :0)
emalove emalove 8 years
I love Eva! She's so gorgeous!
Shopaholichunny Shopaholichunny 8 years
LOVE her!
glitterandgold glitterandgold 8 years
She would look cuter with a different haircut or color.
Lovely_1 Lovely_1 8 years
Not my fav gal.
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