She will follow in the footsteps of Mark Wahlberg, Hilary Swank, and Djimon Hounsou, and also be the face of a new unnamed Calvin Klein fragrance. The ads debut this Fall, and will likely feature Eva wearing little more than she did for her PETA ad.
Her appointment coincides with the launch of Seductive Comfort, a line focused on addressing intimates for women with fuller figures and bust lines. Keeping this in mind, as Calvin Klein President Tom Murry put it: "When we looked at the talent, Eva was right." And that's that.