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Fab Flash: Gucci Ups Its UNICEF Holiday Campaign

Every year, Gucci prepares a UNICEF holiday campaign, but this year, the company is increasing its efforts. First, it raised its contribution to UNICEF by 5 percent; consequently, 25 percent of the revenues from the sale of seasonal gifts will go to helping the organization.

Another addition is a special edition Gucci for UNICEF bag, which is the traditional Indy canvas bag with a special rosette design. The small version costs $1,990, while the big one is $2,350. Inside the bag is a card explaining to the buyer that she will be supporting the health of an orphan for a full year. To chat more about UNICEF, visit the Teamsugar group created by lady_coco!


The rest of the gifts and accessories will be on sale in over 200 Gucci boutiques from November 14 through December 31st. Happy holidays!

Source

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Join The Conversation
iMpErFeCtIoNs iMpErFeCtIoNs 8 years
Nice bag but you can find better for cheaper. And like mirawilliams said, you could donate the rest to UNICEF. It's a bigger contribution that way.
quelle quelle 8 years
it's nice to see a design house putting some of that huge price tag towards charity.
LaLa0428 LaLa0428 8 years
Very cool Gucci! Supporting the cause, not loving that bag.
mirawilliams mirawilliams 8 years
I think I'd rather just donate to UNICEF instead of buying the bag. Not cute, not different.
tati33 tati33 8 years
nice purse nice cause yay! UNICEF but price :CRY:
SummerBaby SummerBaby 8 years
OOoooh cute purse I love the color :)
Lovely_1 Lovely_1 8 years
:cry: if only I could have this!
Lovely_1 Lovely_1 8 years
:cry: if only I could have this!
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